Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/01778_Field_OMMC T6.txt

Text File | 1996-04-10 | 661b | 14 lines

conferencing, virtual reality, CDs, and CD-ROMs.
The LP record is gone, it was in its heyday fifteen
years ago and it was indestructible. Nothing was
going to happen to it.

All kinds of things have happened in the meantime,
and nobody else is studying them. There isn’t a
single person that I know of, and I’m reasonably
well up on what’s going on, who’s studying the
media themselves. Not one. Well, that leaves the
field kind of free for old McLuhan to jump in and
start to say, “Well look here, here’s how you do it.
Here’s where you look. Here’s the kind of thing
that you’ve got to keep your eye on, and here are